Sumo Logic’s unified log analytics platform centralizes and analyzes crucial data, helping in reducing data overload and breaking down silos between development, security and operations teams. With free data ingest, enterprises can maximize enterprise-wide data insights and streamline DevSecOps initiatives.

With Flex Licensing, enterprises gain full access to Sumo Logic’s SaaS Log Analytics Platform, offering complete visibility into their applications and systems. Key advantages include:

• Log ingest is free of charge 
• Simple pricing and platform structure 
• Enhanced insights via ML/AI 
• Unified log analytics supporting DevSecOps

Flex Licensing is now accessible to new Sumo Logic clients and will roll out to existing ones later this year, marking the industry’s first zero-cost ingest pricing plan.

EXECUTIVE SUMMARY

Who should read it?

CIOs and communication service professionals who want to dissect artificial intelligence (AI) future well ahead in time.

ReadITQuik: Customer care and marketing management are undergoing significant shifts in industries, such as telecom. In this new context, the interplay of data and AI would be a big enabler for communications service providers (CSPs). Achieving balance, suitable AI testing, personalization for customer, clear use cases and return on investment (ROI) would be factors worth noting. The paper covers it all via some relevant recommendations.

Takeaways

• How to get intelligent with marketing, privacy, personalization, self-service, customer interactions, and data?
• The various ways to leverage AI for deep learning, assistants, emotion sensing capabilities, operations, networks, and human-computer interface.
• A look at the industry verticals that will be disrupted by 2025. Maybe your vertical made it to this list. Maybe it didn’t? Let’s find out.
• Getting the timing of investments right – neither too early nor too late.
• Around 84% CSPs were found worried about personalization in an Ovum survey. How does AI redefine personalization, pre-emptive care, real-time agents, conversational intelligence, engagement, and cross-selling?
• Some recommendations to get the formula right.

RIQ PERSPECTIVE

The paper points out the emergence of virtual assistants. This is where fiascos, such as Tay need to be borne in mind. What is interesting to note though is that AI could be just the gap that telecom industry was staring at when it came down to tapping network function virtualization to its fullest degree, especially with operational automation. A McKinsey report (just warned that after 2025 it could get extremely difficult to compete with the leading players. The ones who embrace it will double their cash flow by 2030 while those that don’t may lose 20% of their revenue. That’s something that the paper touches upon too – the timing of AI investments.

Check out Ovum’s survey findings and related recommendations in this paper

Who should read it?

Chief Data Officers, CTOs, CMOs, compliance managers, enterprise architects, data analysts, data stewards, loyalty marketing teams, customer experience teams, acquisition marketers, among other key stakeholders in the CDP selection and deployment process.

ReadITQuik: The concept of a Customer Data Platform is evolving at an unprecedented rate. Though it began as a marketing-managed technology, it is obvious that Technology and Data experts are key stakeholders in the CDP buying process.

While the core of the CDP solution has remained focused on the data, the larger offering has been interpreted in different ways by different vendors and even users and make it crucial for Marketing and Technology to work closely on vendor shortlisting and selection. This Buyers Guide offers a 3-step process to do that, aside from the vendor listing itself.

Takeaways

Instead of comparing a limited set of vendors against a limited set of features, this CDP Buyers’ Guide offers:

• A 3-tiered approach to CDP vendor selection to help you choose a vendor that resonates with your unique context, use cases and outcomes
• A comprehensive list of possible CDP features to look for in Data Management, Data Analytics, and Data Orchestration
• Vendor directory with exclusive editorial commentary on each vendor’s focus and specialization, to help you make an informed shortlist
• Additional resources to help with CDP vendor shortlisting

RIQ PERSPECTIVE

The aim of this customer data platform buyers guide is not to be prescriptive and rank limited CDP vendors against a limited set of features. Instead, it provides a tool with which CDP selection teams such as yours can arrive at the ideal shortlist of vendors for their own unique context. Ultimately, you will decide your best vendor based on a lot more than this – or any – Buyers’ Guide. This guide will provide you – the prospective buyer – the perspective needed to shortlist vendors.

This CDP buyers guide lays out a 3-step approach to draw up a shortlist that makes sense to you. Download now with one single click! Check out the complete series here.

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